Amateur couples are able to provide demonstrations at events under the guidelines of the British Dance Council Rules.

EADA couples have been involved in numerous shows for dance schools and for corporate and charity events.  These include performances:

  • for the BBC as part of Strictly Come Dancing Series 3 and at the BBC TV Studios for a Strictly Experience day
  • outside the Festival Hall in 2008 for the Olympic Torch Relay
  • at the opening ceremony of the Commonwealth Games in Manchester in 2002
  • in Trafalgar Square as part of London Big Dance Week
  • at the Hammersmith Palais for Elton John's 50th Birthday
  • for the Queen Mother's 100th birthday celebrations in 2000.
  • at the Royal Albert Hall for shows with EMDP, CCPR and for the finals of the Masters Tennis Championships televised by the BBC
  • in Harrod's
  • at the Victoria & Albert Museum
  • at Move It in Olympia in London each year, the UK’s largest dance convention
  • at the inaugural Dance Show (alongside the Clothes Show Live) at the NEC in Birmingham in December 2010
  • for charity events such as Fight for Life (2010, Dorchester Hotel, London) and the Soldiers' Charity (2010, Merville Barracks, Colchester)
  • Blackpool's Winter Gardens as part of the opening ceremony of the 2007 Professional World Ballroom Championships and again in 2009 as part of the opening ceremony of the Professional World Latin American Championships.
  • The Wheelchair Dancesport Association have also given performances at events including the Disability Sports & Arts Festival in Cambridge in May 2011.

EADA couples typically perform a five dance Ballroom or Latin show and some couples are able to offer a mixed show covering both disciplines.  A group show may also be possible.

If you would be interested in contacting any Amateur couples or formation teams for a demonstration please contact publicity [at] eada [dot] org [dot] uk and we should be able to put you in touch with the appropriate dancers in your area.  We also have contact with dancers in Freestyle, Sequence and Old Time Dancing, Rock and Roll and Wheelchair dancesport.



Guidelines for Amateur couples doing demonstrations:

If Amateurs adopt these procedures it is our understanding that they will have complied with the rules of the British Dance Council. Further guidelines for Amateurs can be found in our members' guide.

  1. Amateurs must inform EADA if they are asked to demonstrate and state the amount to be paid. This will be logged by the Demonstration Administrator. Couples should notify EADA via dems [at] eada [dot] org [dot] uk. Letting us know the details will also help EADA in demonstrating the range of talent our members have and the events they are involved in.
  2. Amateurs must ensure that their demonstration is advertised correctly (i.e. they are not advertised as Professionals).
  3. Amateurs should divide the fee into expenses (which should be adequate to cover all costs) and a fee for the actual demonstration. Expenses can be paid by the organiser to the couple on the night, whereas the fee should be paid by cheque to EADA.
  4. Monies received from Demonstrations will be placed to the credit of the members concerned in the EADA Trust Fund and administered to them as required.  The amount paid into the Trust Fund will credited to the individual dancers’ account, enabling those Amateurs giving demonstrations and making contributions to the Trust Fund to apply for assistance when incurring out-of-the ordinary and appropriate expenses.  The Council are not able to entertain any applications from those members who have not contributed, as the Trust Fund's only income is derived from the contributions from demonstrations.

BDC rulebook section 19, paragraph g:

Demonstrations may be given, provided that permission is obtained in advance from the National Amateur Dancesport Association. If a fee or expenses are to be paid, the amount must be approved by the Association and must be paid to the Association and not to the individual dancers. Failure to obtain this permission will result in disciplinary action being taken by the appropriate National Amateur Dancesport Association. No Amateur may advertise themselves and if any advertising is undertaken by the Organiser, the word "Amateur" must be made clear to the Public.