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EADA
and Boingo Lotto
Press release
EADA is delighted to announce
it will be amongst the beneficiaries of Bingolotto – a
new TV game which will raise money for sport and the voluntary
sector.
Bingolotto will be a weekly game broadcast on digital channels
Virgin 1 and Challenge. Tickets will be on sale from 11,000 outlets
around the country and will allow viewers to take part in the BingoLotto
game from the comfort of their own homes, with a 1 in 9.5 chance
of winning.
The BingoLotto game has run in Sweden since 1991 where it has raised
just under £1billion for charities and sports organizations.
At least 20% from each ticket sold in the UK will be distributed
to sport and recreation projects throughout the country. Profits
from the show will be distributed to the governing and representative
bodies of sport and recreation.
The funding EADA will receive will be spent on new and enhanced
programmes of activity at the grassroots or on special projects
for which funding is currently unavailable.
The game will also provide valuable profile to a wide range of
sports and activities by featuring them on the weekly show and
on the BingoLotto website. EADA will support the game by promoting
it amongst the membership, by providing examples and case studies
of how funds have been spent and by identifying current and future
stars from the world of Amateur dancing to appear on the show.
The more tickets are sold each week, the more EADA benefits.
The game’s motto is “Real people. Real winners” and
it will offer life-enhancing, rather than life-changing prizes
to winners. The prizes in the game are varied and range from tickets
for the following weeks game, through to cars, holidays and a maximum
cash prize of £100,000. BingoLotto is regulated by the Gambling
Commission.
David Corfiled, Chairman of EADA believes the investment the organization
will receive can make a big difference: “The EADA Council
is pleased to be part of this new venture and feel that it gives
us a great opportunity to improve access to competitive dancing
at the lower levels”.
For more details about the game see www.bingolotto.tv |
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